DELEGATE: Tell us more about yourself

GuestDay is the best way to register guests seamlessly at your event.  We started out with weddings and are now regularly found at corporate events and industry conferences.  We take out the paperwork with our iPad-based solution, and help you track attendance, assign seating, generate reports and even conduct lucky draws on the spot! We’ve registered over 150,000 guests at over 400 events for multi-national companies, government agencies, event planners, and wedding couples.

D:  How did you get the idea or concept for your business?

We built the first version of GuestDay when one of our friends asked us to help out at his wedding registration. As a bunch of nerds, we weren’t satisfied with using pen and paper, or even spreadsheets—we wanted something quick, stylish, and effective. From this, GuestDay was born.

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D: What is your vision/mission for your company?

We want you to have smooth sailing and peace of mind on your big day.  Our user-friendly, iPad-based platform takes the hassle out of guest check-ins.  With a simple swipe or scan, your guests are elegantly registered and you can easily monitor attendance.  No more flipping through piles of printed sheets or spending time downloading and setting up a solution—we set up everything for you and are on standby to help.

D: How did you start it? What were some adversities you faced when starting it?

When we first started, our target customer base was wedding couples… something our founding team of 3 programmers didn’t know much about, nor were we among the core readership for wedding magazines! One of the biggest challenges was persuading potential customers to spend just that little more to make a huge difference to their guests’ experience—not easy for wedding couples who have many other costs to think about, and for whom the alternative is “grab a few friends, print out an Excel file, and plonk them at a table”.

One initial hurdle we faced was that the service was extremely manpower-intensive, and more than a little troublesome to set up. We had to lug laptops, routers, monitors, and extension cords to every event—not easy, and certainly not scalable! We eventually rewrote the entire platform to use iPads, and our backs have thanked us every day since.

As we (or rather, our SEO) grew, we realised one key fact about business: wedding couples aren’t repeat customers. Hence, we began pivoting towards B2B, working with companies organising events, as well as dedicated event management teams, who now form the bulk of our business.

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D: What is something we might not know about the industry you’re in?

We’ve always been struck by the sheer diversity of the events and companies that use GuestDay.  On the surface, an intimate wedding reception may have little in common with a large bank’s regional offsite or an investor relations conference.  And yet, there is a certain consistency to what goes on behind the scenes, the work that we and the client need to put in to leave guests saying, “my check-in was surprisingly smooth”.

D: What has been the most memorable experience for you so far in running your business?

The moment when corporate event planners found us out of nowhere and said, “I’m already happily married but I do have a one-thousand person conference at Suntec that could use a little help”.  It was like our future customers knocking on our doors and providing us a Eureka moment.

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D: How do you define success? Who do you see as successful?

We succeed when our customers—and their clients—have a great experience using the app. One time, we overheard an event planner explain the app to a colleague: “so easy! Just swipe, swipe, swipe, can already!”. Of course, it helps when they come back to us for future events or send friends and colleagues our way.  We’ve always admired how software companies like Google, Uber, and Facebook have changed how people work and interact, and it’s always heartening to hear that something we’ve done has improved someone’s experience. We are also looking forward to growing in new geographies, just like Delegate ☺

D: Which habits of yours have gotten you to where you are today?  

Keeping at it, using feedback from our customers to refine our product, and being willing to try out new ideas.

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D: What is one thing you would like your customers to know about your company?

GuestDay is part of a technology and education company called Tinkertanker, and we enjoy creating apps and services with technology as much as we do teaching it to schoolchildren and working adults. A few of our clients have engaged us separately to do classes and to use GuestDay, only to be surprised we’re the same company!

D: If you could give advice to fellow and budding entrepreneurs, what wold it be?

Persevere.  Progress is not linear.  New clients contact us out of the blue nowadays but it takes time for the market to get to know and adopt your product.  Over time, with good customer experiences and others seeing your product in action, your brand becomes known through word of mouth.

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Book GuestDay on Delegate today!

D: Where else can we find you online? 

Twitter: @tinkertankercom

Facebook : www.facebook.com/guestday