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How to engage your virtual fair attendees

While in the midst of a global pandemic, many have seen the events industry head over to online platforms to continue carrying out events like they used to. Have you been keeping up with the types of virtual fair in Singapore recently? Check out these reasons on why you should be running virtual events during this period, and you may find yourself convinced that virtual fairs are as successful as opposed to what they were initially perceived to be. 

Over the weekend of 19 and 20 September 2020, Delegate held their online wedding festival that achieved a huge success. Here are the highlights of what happened during the Delegate Virtual Wedding Festival. From this experience, we have come up with a guide on how to make virtual fairs more engaging and exciting so that your guests will have an enjoyable time from the comforts of their homes. 

If you’re interested in hosting a virtual event with us, we have introduced the new DelegatePLAY- here’s what you can expect from it. Simply submit this form, and we’ll get in touch with you as soon as possible. Meanwhile, here are some tips and tricks to guide you in your virtual event planning.

Main stage virtual entertainment

Image credits: Unsplash

Virtual entertainment keeps your guests busy when they do not have appointments or are simply browsing around the virtual environment. This can come in the form of having a main stage performance or webinars that are accessible to everyone. You can broadcast trade shows or even hold live conferences with other vendors. Come up with a list of schedules for your guests to refer to so that they can pop into areas they might be interested in. This can even help to generate more volume to specific booths that are related to the content of the show. 

Polling during live-streams

Image credits: Unsplash

If you plan to host a live-stream webinar, it’ll be good to engage your audience through live-polls, chat and question boxes throughout the stream. Creating polls is a great way to capture your audience’s attention as well as be aware of their preferences and tune your webinar according to their interests. It’s a win-win situation! You can also make use of social media such as Facebook and Instagram live-streams for a larger volume of audiences.

Live chat and appointments

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When hosting a virtual fair, every vendor booth should have their own means of communication to your guests either via  live chats, or pre-booked virtual appointments. This will allow your guests to find out more about the services they offer and seek advice about specific products. Appointments shouldn’t be too long, 15 to 30 minutes for each appointment slot would be optimal. With this time limit, more guests will also be able to have their turn to speak to the booth vendor.

Games and competitions

virtual fair
Image credits: Unsplash

Everyone loves games, especially when prizes are involved. Creating live games that allow for interaction with other guests or with a competitive scoreboard can keep your audiences engaged for hours! Throw in prizes for the top 3 winners for every time period to keep the crowd competitive and entertained. You can even create a treasure hunt game that is similar to “Where’s Waldo”, where guests will be rewarded if they can find specific items lying around different parts of the virtual fair. This allows them to explore every aspect of the event space thoroughly.

Lucky draws and giveaways

virtual fair
Image credits: Unsplash

Just like physical events, lucky draws and giveaways are always a main highlight. These are also great incentives for your guests to actively engage online with a list of requirements to complete before they can enter their names in the draw. Whether it is in the form of engaging with vendor booths, posting on social media, or any other special features of your event, giveaways push users to explore your virtual fair. 

Photo booth

virtual fair
Image credits: Unsplash

Installing a virtual photo booth with cool filters and adorable props are a great way to inject fun at your event. Encourage them to upload their photos to their social media platforms for further visibility of your event. These photo booths are a great way to have your guests promote the virtual fair to their followers while having fun from the comforts of their homes.

Push notifications

virtual fair
Image credits: Unsplash

Push notifications are a great way to update your guests on things that will interest them. Your guests might feel overwhelmed navigating through the event if they are not entirely sure of its features and what they can do in each section. This is where push notifications should come in! Notify your guests about what’s happening at the moment- if there are any prizes to be won or any performances and webinars on. Push notifications can also help direct your guests to specific sections in your event. 

Virtual fairs are here to stay and we’d love to help make yours a smashing success. For more information or a demo of Delegate PLAY, feel free to contact us via the form below. We promise to get in touch with you in a jiffy.

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