Product or service?

The first step requires you to know what it is that you are listing. The things to consider varies according to the type of product you have. Actually, we have to take a step back. The first step is to know if you are listing a product or a service. Should it be a product, then issues that crop up are things like validity period or delivery options. Is it an item that’s only valid during the circuit breaker period? Or are you looking to have it be valid beyond the first of June? 

Given the current public health situation, delivery has suddenly become central to many business decisions. While pick up can always be an option, consumers may still be wary and chances are that delivery would be their go to option. Hence, it’s vital to do some backend work first and figure out which delivery method works best for your business. From there, there’s a need to gauge a delivery fee that benefits all parties involved.

Entice users to click on your gift cards or Instant Purchases

When a potential customer scrolls through, you’d want them to pause and (minimally) consider clicking on your gift card/Instant Purchase. In order to capture their attention, you have two options – visuals and choice of words for title. The visual side is self explanatory. Having a high quality photograph of your product or service increases the likelihood of a potential purchase. A good photograph can also add validity, from the potential customer’s POV. Naming of your gift card/instant purchase can help entice users as well! As much as it’s important to name accurately, having a tongue-in-cheek/pun filled name could turn out great if it matches the vibe of your business!

Two good examples are these right here from Honey&Gazelle Design Studio and GudSht. Both are fun, quirky and would immediately catch the attention of most users!

Also, a great way to entice users is to create gift cards or Instant Purchases around special occasions, events or themes. Depending on the type of business you run, there are certain occasions you might want to pay more attention to (eg. Mother’s Day, Children’s Day, end of the Circuit Breaker period etc.)

Be clear with details of your gift cards and Instant Purchases

At this stage, you’ve already piqued the interest of the user. The next step is to be clear with all the information provided. A good way to start could be reminding potential customers that the gift card or Instant Purchase you have happens to be a promotional rate. Everyone loves a discount, so keeping that in the minds of potential customers is a step in the right direction.

Thereafter, it gets rather tricky to have a one-size-fits-all guide. It really depends on the type of business you are running and the type of offers you’re having. For example, if you’re listing a gift card, validity period and redemption options become more relevant. For Instant Purchases, the “How to Redeem” segment may be more relevant instead. All in all, it’s good to prepare the following details in a clear and concise manner:

• Name of package
• Package price
• Usual price (if applicable)
• Package expiry date (if applicable)
• Validity period (if applicable)
• Package details (package inclusions, complimentary items and/or additional top-ups)
• How to redeem package
• Terms & conditions
• Package image (recommended image size: 525 x 400px)

If you’re a vendor and are interested in listing your gift cards or care packages with us, click here!

Know how to protect yourself

We’d all want to avoid people not fully understanding what exactly it is they are purchasing. Unfortunately, this is almost always bound to happen, even if you were very clear with the description and details. To add to that, the chances of a misunderstanding exponentially increases when the entire transaction occurs online. You can’t rely on yourself/your staff taking queries face-to-face. So, do fill up the terms and conditions segment. It could be simple rules outlining what can and cannot be redeemed, whether the gift card is refundable, or the full extent of the package bought.

On top of implementing new features on our site to support our vendors, we’ve also launched an Event Business Support Hub to provide you with resources during this trying time.

Our team is always eager to hear what you think about our latest features or to simply hear from you. Please do not hesitate to reach out to our vendor support team any time. In the meantime, stay well and healthy. We are all in this together.

The post A guide on what to consider when listing for Instant Purchases or gift cards appeared first on Delegate.

With social distancing and circuit breaker now in full swing, reaching out to customers becomes a major hurdle. We are hopeful that Instant Purchase can help you in these trying times. From a vendor’s perspective, this is an amazing opportunity for you to populate packages which our users can instantly purchase. They’ll be able to use it at a later date, once everything settles down. The best part of this, you can list as many packages as you like with no listing fees.

During this circuit breaker period, as part of the community, we will be donating SGD1 for every package purchased on Delegate to The Courage Fund by NCSS. Donations will go towards supporting vulnerable individuals and families affected by COVID-19. This will come at no additional cost to you, so feel free to list as many attractive packages and spread the word to support our cause!

Alright, now that we know the benefits that Instant Purchase can bring to your business, let’s run through the process! On your part, please prepare the following details:

• Name of package
• Package price
• Usual price (if applicable)
• Package expiry date (if applicable)
• Validity period (if applicable)
• Package details (package inclusions, complimentary items and/or additional top-ups)
• How to redeem package
• Terms & conditions
• Package image (recommended image size: 525 x 400px)

Thereafter, you can upload an Instant Purchase package on your Delegate PRO account. Alternatively, submit your package details via this form and we will populate your Instant Purchase package for you. Do take note that submission works on the basis of 1 form per package. If you want to list multiple packages, complete and submit a form, then submit a new one to list additional packages.

How do I upload an Instant Purchase package myself?

Login to Delegate PRO here and head to Under My Profile > Edit > Packages. Follow these simple steps below. 

Click on Instant Purchase toggle and fill in the relevant details like Package Validity Period, Package Start and/or End Date, Package Details, and instructions on How to Redeem. Please note that by default, our users will be directed to email you with their Instant Purchase confirmation number for redemption. Hit the Save Changes button at the top right hand corner of the page when you are done.

After your changes are saved, the page will refresh and an Upload Image button will appear as shown below. Click on that and choose your image. 

Lastly, check for all the details and ensure that the Live Toggle is on and you are good to go!

In addition, do keep your Delegate profile updated so customers have accurate information. Here are some tips on how you can optimise your Delegate profile. If you’ve yet to update your profile, you can login here.

On top of implementing new features on our site to support our vendors, we’ve also launched an Event Business Support Hub to provide you with resources during this trying time.

Our team is always eager to hear what you think about our latest features or to simply hear from you. Please do not hesitate to reach out to our vendor support team at any time. In the meantime, stay well and healthy. We are all in this together.

The post #HowtoDelegate: Instant Purchase appeared first on Delegate.

So, whether you’re an experienced or novice vendor, Delegate PRO has got you covered. From Basic to Platinum, here is a quick breakdown of the various plans we have for you.

Delegate PRO credits

Delegate PRO credits are fantastic tools to facilitate professional communication and build a premium marketing campaign for your business. If you are wondering what they can be used for, well they can help unlock a number of additional marketing opportunities. This way, visibility of your business is increased, and exponentially so!

Be a Featured Vendor (250 credits)

Increase exposure by featuring your listing at the top of Delegate’s Vendor Page or Package Page. This is important because when people search for a vendor, they often choose between the first half-a-dozen offerings on the front page. By being our featured vendor, you are right at the front of the queue. Potential customers will get a first glimpse of your business and this increases brand exposure as well the possibility of potential customers becoming actual ones!

Be on our social media platform (100-150 credits)

You can also unlock social media and content marketing with your available credits. Secure a shout-out on any of our official social media channels – Facebook page, Instagram page and Pinterest boards.

Be on our EDM Newsletter (300 credits)

Credits can also be used to feature your brand on email newsletter to reach even more interested audiences. Finally, to turn this exposure into sales, the credit system allows you to connect with interested users who interacted with your Delegate profile.

Out of credits?

With all these options available, running out of credits may well be a little bit of an issue! Without credits, you will unfortunately not be able to view and message a potential client or interested user. You will also not be able to view interested user’s contact information. A quick remedy to this is to purchase credits. It’s pretty straightforward (1 credit = S$1) and a minimum of 20 credits applies. They are then valid for 30 days. Earning credits is another option. One review or social media post is equivalent to 1 credit. Also, a quick and hassle free method is to have 1 transaction on Delegate PAY. That will get you 10 credits!

The post #HowToDelegate: Credits and all it’s perks! appeared first on Delegate.

A major feature that adds value for our customers is Delegate PRO, which helps vendors increase exposure, communicate with clients and build next-level digital marketing campaigns.

Today, we are proud to announce our revamped, refreshed and rejuvenated Delegate Pro!

Delegate Pro

Delegate PRO is an all-in-one platform to generate revenue, increase and manage new leads, create marketing exposure and facilitate easy payments. There are many tools on Delegate PRO to help you better reach out to potential customers.

The big change is the decision to double-down on our credits-system to ensure all of our features are open to every vendor. Our Basic-tier gives you 10 credits a month to access our full suite of products.

We have also introduced a new tier called “Growth”, which is perfect for flourishing brands. Here is a breakdown of the tier-structure.

Prices stated above are in SGD.

Credits are not restricted by your subscription plan. Are you on basic plan but need to top-up for a marketing campaign? Not a problem! A pack of at least 20 credits which are valid for 30 days are available as well.

What are Delegate PRO credits?

Credits are fantastic tools to facilitate professional communication and build a premium marketing campaign.

Increase exposure by featuring your listing at the top of Delegate’s Vendor Page or Package Page. This is important because when people search for a vendor they often choose between the first half-a-dozen offerings on the front page. Make sure yours is the first people see!

The modern economy requires digital advertising, and the revamped Delegate PRO credit system is the best tool for diversifying your marketing channels.

Unlock social media and content marketing with credits. Secure a shout-out on the Delegate official Facebook page, Instagram page and/or Pinterest boards. Credits can also be used to feature your brand in Delegate’s blog articles and email newsletter to reach even more interested audiences.

Finally, to turn this exposure into sales, the credit system allows you to connect with interested users who interacted with your Delegate profile.

The events industry in Southeast Asia is growing, and increasingly moving online. Delegate PRO is the best way to stay ahead of the game and to grow your fantastic business. Find out more here.

Our team is always eager to hear what you think, and know about features you’d like to see. So please feel free to reach out to our vendor support team any time at vendors@justdelegate.co

The post The new Delegate PRO has arrived! Here is what you can expect appeared first on Delegate.

1. Generate leads through Interested Users

You may be wondering why your contact information on your vendor profile is partially hidden. We figured that if a user is keen in hiring your business, they would click on it with the intention to find out how they could contact you. Thus, we notify you on these users and aid your lead generation process.

Under the ‘Interested Users’ tab, you’ll see a list of users who have clicked on the contact information on your vendor profile. You can view their contact details and send them a follow-up email directly, as well as upload email templates to make the follow-up process more convenient for you.

Note: 1 credit is deducted for every unique-user click on your contact information, and once your credits run out you will cease to have access to this function. Find out more about credits here. 

2. Track Your Performance

It is important to keep track of your vendor profile statistics to decide if you should maintain or improve your reach to potential clients. In the ‘Performance’ tab, you can see details such as:

• Profile views
• Potential clients: users who have enquired with you
• Interested users: users who have clicked on your contact information
• Website referrals: number of clicks to your website/social media from your vendor profile
• Credits left
• Total amount collected from transactions

3. Add a booking widget to your own platforms

Include a booking widget on your website to direct potential clients to your Delegate vendor profile and make it convenient them to hire you. Choose from three designs and simply paste the widget’s HTML code into your website or blog. We recommend placing the widgets under package or service descriptions, or pricing pages on your site.

4. Inspire event planners

When users are planning an event, they can create inspiration boards for the event to visualise how they want their event to be. Similar to Pinterest, users can add images they like to their respective event boards, and these images come from none other than you – our amazing vendors!

Users can sift through images provided by vendors to find inspiration for their events

Your portfolio and main gallery photos can all be added to user boards so remember to upload as many high resolution, relevant images as possible. The more images you have pinned on user boards, the more exposure you get for your business!

Apart from sourcing for images through vendor profiles, users can browse the inspiration page, and filter the images through category, themes, concepts, vendor type and event type. Tip: Try to add as many relevant categories to your images when you upload them, so you’ll appear in the curated inspiration page of potential clients! 

5. Delegate your marketing exposure to us

Yes, you heard it right. We can help you market your business too! Here are some of the marketing services we provide:

• Feature on Delegate blog. This helps potential clients get to know you and your business better.
• Smart retargeting, where we target ads to people who have similar demographics to users who have shown interest in your Delegate vendor profile.
• Dedicated newsletter feature about your business and exclusive packages.
• Brand video or photoshoot.
• Social media shoutouts.
• Strategic placements of your listing on Delegate.

At Delegate, we’re dedicated to providing you with the best tools on Delegate PRO to streamline and improve your business. Let us know in the comments what other tools and tips you would like to see on our platform in the future!

Our team is always eager to hear what you think. So please feel free to reach out to our vendor support team any time at vendors@justdelegate.co

Liked this article? Check out more like these:

The post #HowtoDelegate: Making The Most Out Of Delegate PRO appeared first on Delegate.

That’s why at Delegate, we are dedicated to not only providing users with a seamless event planning experience, but also to enable you – vendors – to streamline and automate your processes and showcase your business effectively.

If you already have a Delegate profile, props to you – your business is in for a treat! (And if you don’t, list with us for free!) With a user base of 70,000 and Delegate PRO, our online tool specially made for vendors, the Delegate platform is primed to enhance your business.

In this article, we run through three basic steps to get you started on optimising your Delegate profile!

STEP 1: Build your Delegate profile

The first and most crucial step is to build your Delegate profile, which gives you the opportunity to briefly showcase your business to potential clients. In your profile page, do try to fill up all fields as accurately as possible!

Building block 1: Uploading a logo

Your logo appears in your profile and is seen by users when you connect with them. It gives your brand an identity and a visual means for users to recognise you. Your logo should communicate your brand attributes and personality.

Building Block 2: Describing your business

Providing a brief introduction to your business under “Description of Services” is crucial to give users a general idea of what you do. Remember to keep it informative and concise, to hold the reader’s attention and to convey your message clearly.

Building Block 3: Including your social accounts

Apart from your contact number, adding in your website URL and social media accounts can give you more exposure and provide users with an avenue to explore your work in more depth, should they be interested.

Building Block 4: Stating your vendor properties and terms & conditions

It is important to state in which countries you operate and the characteristics of your business, to let users easily decide if you’re the right fit for their event. Additionally, list your terms & conditions before they hire you to prevent any disputes.

Building Block 5: Providing your bank account details

Providing your bank account details will facilitate our transfer of the deposit to you when users transact on Delegate. 

STEP 2: Craft your gallery

A picture is worth a thousand words, so what better way is there to showcase your business than to use pictures? Apart from describing your service, using media can help users to visualise what you can offer.

Main Gallery

Upload at least five high-resolution images and select images that represent the different aspects of your service, to give users a visual summary of your work. Tip: Landscape images look the most aesthetic on our Delegate profiles!

Portfolio

Upload albums of your past projects to showcase different themes that you have done. Include at least ten high-resolution images here, and don’t forget to slide the toggle on the top right of the album to make it visible to Delegate users!

Media Plug-ins

Upload videos of your past projects with a Vimeo, Youtube or Soundcloud URL.

Downloadables

Upload documents for users to download to learn more about your services. This could include floor plans, sample menus, terms & conditions, and brochures, in PDF, Word, Excel and PowerPoint formats.

STEP 3: List your packages

Offering packages is a win-win strategy for both you and your clients. As vendors, package deals can promote client loyalty and retention and drive repeated purchases. For clients, of course, they get to save some money when engaging your services. At Delegate, we recognise the importance of such packages and have optimised our platform for you to showcase them.

Here are some tips on how to pack a punch with package deals!

Here’s how you can add packages to your Delegate profile:

Do add in clear, concise information about the package, to prevent any possible disputes. You can opt to make your package exclusive to Delegate users, which increases your visibility on our vendor page and gives your packages priority listing on Delegate. Don’t forget to slide the ‘live’ toggle on the top left of the package page to make it visible on your vendor profile.

STEP 4: Finalise your Delegate profile

Preview your vendor profile to check if everything looks great, and – most importantly – click on ‘save changes’ to finalise your profile.

That’s it! Now you’re ready to kickstart your business on Delegate!

For inspiration, do check out Adele Duxton, a wedding planner with an awesome Delegate profile page:

After optimising your Delegate profile, make use of Delegate PRO to save time and streamline your processes. We look forward to seeing your optimised Delegate profiles, and let us know which tips have helped you the most!

Our team is always here to help and eager to hear what you think. Feel free to reach out to our vendor support team any time at vendors@justdelegate.co

The post #HowtoDelegate: Optimising Your Delegate Profile appeared first on Delegate.

The post Delegate Launches Grace, The World’s First Virtual Event Planning Assistant appeared first on Delegate.