Meet Lookdiary, one of our partners for our ongoing Beauty and Lifestyle Giveaway (Hong Kong), where 3 lucky winners will receive a set of prizes worth over HKD1700! Prizes include: HKD600 vouchers from Lookdiary, 1 month unlimited yoga classes from One Yoga, a set of 6 trial meals from Mealthy and HKD500 credits from Delegate.


Lookdiary is an online platform catering to all your beauty needs, with services ranging from facials and massages to nails and waxing or hair and makeup. Users can browse through past reviews and compare prices before making an instant booking online for their next appointment. Each appointment comes with a guaranteed cashback and users can accumulate loyalty points to enjoy further discounts on future visits.DesktopIn this post, we spoke to Simon Gomez de Kset, Founder of Lookdiary to find out more about him and Lookdiary.

Delegate: What is your vision/mission for your company?

Simon: At Lookdiary, we are committed to our audiences, both users and professionals, and believe that our most valuable asset is the feedback from our users. We use this feedback to guide us to our goal of becoming the one stop platform for beauty services in Hong Kong.paul gerrardcerynneD: What is one thing you would like your customers to know about your company?

Simon: What users may not know is that we love to receive their feedback! In our office we have a bell, and each time we receive an encouraging feedback from a customer or a partner, we ring it! The team will then get a weekly email with a digest of all the rings.

D: Tell us more about yourself?

Simon: I grew up in Paris, did part of my study in Seoul and lived in Berlin before moving to Hong Kong in 2014. I think it’s fair to say that I like big cities and mobility! What I like most about Hong Kong is the work hard, play hard spirit. I give 150% of myself at work everyday but at the same time, I spend weekends with my family at the beach or enjoy fun times with my rugby and dragon boat team.simon-profileD: What was your first job?

Simon: It was in Paris, when I was still a young school kid (about 10 years old or so). I offered to clean my neighbours’ cars for 50 francs (about 70 HKD) during my free time over the weekends. I guess you can say that it was not as glamorous as Lookdiary but it was somehow about beauty already.

D: How did you start your business? What were some adversities you faced when you first started out?

Simon: Starting off a business can be pretty simple since it’s about building an idea, there is nothing really that you can do wrong here. It starts getting tough as you’re trying to keep the business afloat when challenges are thrown your way. And, a lot of things you don’t expect to go wrong usually do.

Of course, you need to consider other aspects like competition, the daily failures and your friends and family. The most challenging thing may be keeping your sanity and motivation intact. You kind of have to fight with yourself every day to hold your course despite the daily turbulence.

D: In your own words, starting your own business is…

Simon: Taking more responsibility for what is coming at you. Nobody can tell what the future holds but when running your own business, whatever comes at you is a result of your decisions. Be it good news or bad news, you cannot blame anyone else. It is incredibly rewarding when it’s good news, and keeping this in mind helps me to cope with bad news.Spa D2_Panel 4_SimonD: What aspects of your personality can we see in your work?

Simon: In general I love to listen to people. There is no way you can give a relevant reply unless you truly listen. It’s probably what is most evident in what I do every day at Lookdiary, be it in my relationship with my partners and colleagues or naturally with our beauty merchants and users.

D: What are your hobbies and passions outside of work?

Simon: I don’t know if we can call this a hobby but I love to spend time with people that I like. I love spending time with my family, obviously, especially with our two-year-old daughter. Be it playing rugby, dragon boating, hiking, going to the beach or having a good meal, I believe what’s most important is sharing it with someone that you appreciate and whom you’ll learn more about.

D: Top 3 things you would do with a friend who is visiting Hong Kong for the first time?

Simon: Take a bus and go to the beach, to show how easy it is to get out of the urban jungle. Otherwise, go for a hike to enjoy Hong Kong’s nature. Lastly, have a Wednesday evening at the Horse Racing in Happy Valley and finish on one of the Roof
top bars, in Wanchai, Tsim Sha Tsui or Central.

D: Any future plans in the pipeline?

Simon: Yes, loads of them. It’s a bit sensitive to share them publicly though, but the whole Lookdiary team is spending most of its time on the future developments.


Lastly, remember to sign up for our giveaway here! The contest runs from 1 Jan to 22 Jan and you can win over HKD1700 worth of prizes for Lookdiary, One Yoga, Mealthy and Delegate!

HK Beauty & Lifestyle Giveaway