Traditional means of marketing have taken a backseat and social media marketing is king in reaching your customers now, especially when your audience are tech-savvy. Social media can help your brand build a huge following – just look at international brands like Colourpop or local brand Multifolds Photography, who rely mainly on social media to promote their products.
1. Make use of Facebook to share video content Video posts are one of the most popular ways of reaching an audience, with audiences being 10 times more likely to engage with your video content than text or photos.
Videos should also be concise – 60% of audiences will stop watching the video around the 2-minute mark.
Take the extra step by including captions in your videos. 9 in 10 Facebook videos were watched without sound and adding captions to videos increases the viewing time by approximately 12%.
2. Encourage User Generated Content (UGC) A good way to increase your clientele is to share your portfolio online so that potential customers can better understand your skills and what you can offer them.
But, remember to encourage UGC too. Share your social media handles with your customers and tell them to leave a feedback whenever possible.
With social media, customers get to choose from a variety of vendors who offer similar products and services. Hence, a history of genuine and positive reviews will go a long way towards differentiating your brand from the others.
Also, customers will take note of how timely you respond to criticism and how you will deal with crises when making their purchasing decisions. This establishes your brand as being trustworthy and credible.
3. Engagement is key With the use of social media marketing, communication with your audience is no longer a one-way flow.
Show that you value your users’ inputs by responding to their comments and queries on your social media pages. This not only reflects positively on you but your replies may also address questions that others might have.
Keep your accounts consistently updated with fresh content to keep users interested. Consider using post scheduling applications such as Hootsuite or Buffer to help you maintain a constant flow of content.
4. Post insider content Brands can use social media to bridge the gap between consumers and themselves. Posting behind-the-scenes videos or blog posts of your creative process will allow customers to better understand what they are paying for.
For instance, people will be more willing to spend a hundred dollars on a cake if they understand the amount of time and back-breaking work that goes into it. Also, customers may be inspired to make purchases after seeing what you’re working on.
Go live! Facebook Live and Instagram Live or Instagram Stories are good ways of showing your followers a snippet of your work flow.
These are but a few tips to maximise your use of social media to build a stronger brand. At the end of day, just remember to keep creating and to share your content consistently!
Social media marketing statistics were obtained from Mediakix (The Facebook Video Statistics Everyone Needs To Know), Rendrfx (37 Video Marketing Statistics You Need To Know For 2017).