It’s no secret that influencer marketing is one of the best way to drive sales and provide instant promotion of your product or service. In fact, according to eMarketer, the influencer marketing industry is booming with influencer marketing budgets on the rise. Part of this growing industry are micro-influencers: a group of influencers with a loyal following in each niche. While they have a smaller following, these micro-influencers drive more engagement and traffic from their followers than their macro counterparts.
So, how can you use micro-influencers to promote your brand? Here are some tips:
1. Build a community of micro-influencers
Find micro-influencers that align with your brand’s identity and narrative; the better the fit, the more authentic and effective your campaign will be. To grow your brand, compile a list of these influencers and develop your own network of influencers. This way, you can easily reach larger audiences, creating visibility and awareness for your brand.
If you are unsure of how to find the right influencers, or don’t have time to do it manually, you can use third-party tools to help with the process: Partipost is one such platform that helps connect your brand to different groups of micro-influencers.
2. Use Campaign Specific Hashtags
While it’s important to build a network of influencers, running campaigns with that many influencers can be hard to manage. With campaign specific hashtags, you can easily track the various sponsored posts and the relevant conservations about your campaign. These hashtags can also help these influencers to connect with your brand and in turn drive traffic and sales for your brand.
3. Leverage on user-generated content
While professionally edited photos and videos are more aesthetically pleasing, a survey done by TurnTo Networks found that user-generated content influences over 90 percent of shoppers’ purchasing decisions. So, give your influencers the freedom to create their own content as their followers are more likely to engage with a genuine photo from them than a perfectly curated one from your brand.
4. Create an experience around your brand
Finally, if you want to grow your brand through micro-influencer marketing, you need to go beyond just promoting your products or services: create an experience around your brand and invite influencers to participate and share this experience with their followers. This will translate into followers associating your brand with a positive experience, solidifying your brand’s image.
Image Credits: Partipost