DELEGATE: Tell us more about yourself!
I often get asked, how did I ‘get the idea’ of starting this niche business three years ago – making silk and lace robes for brides. Actually, it was because I was unprepared and wore a batik robe provided by the hotel, at my own wedding! I was horrified when I got the photos, and wished that I had worn a lace piece instead. Hence I established Bells & Birds, making nice getting ready pieces for brides so they will look beautiful at all times on their important day.
D: What is the vision/mission for your company?
Our production is kept low because everything is handmade (and handmade takes time), we are reaching out to discerning brides who seek quality. We believe in word of mouth, and take pride in crafting a beautiful creation for our customers. All robes are always personally hand delivered to their doorstep.
D: What is one thing you would like your customers to know about your company?
What people don’t know is that I actually hold a full-time job! And up till last year, I was even studying part-time. So between fittings, maintaining our social media platforms and responding to enquiries, I try to find time to sew in the evenings or weekends.
D: What was your first job?
Sales Associate at Christian Dior Couture! Dior was, and still is, one of my favourite haute couture brands.
D: What is one thing people don’t know about you?
A few years ago, I quit my job to work on a farm in Iceland for three months! For some weird reason, I have always dreamt of being a farmer, so while I was young, I decided to take the plunge and fly to Iceland alone, working on a countryside dairy farm. It is one of the best experiences in my life.
D: How would you describe your personal style?
You might already know from our creations, that I love lace and silk. Most of the time though, I’m in something floral. I love fashion from the 50s.
D: What are your hobbies and passions outside of work?
Traveling, traveling and more traveling! I enjoy traveling to Nordic countries.
D: Any future plans in the pipeline?
We plan to be stocked at more retailers and are exploring pop-ups at markets, fairs and tradeshows.
D: In your own words, starting your own business is..
Risky! I can’t count the investments I’ve made to Bells & Birds, and there are days when I don’t get a single sale or fitting. I think it’s learning to manage expectations, and know that everything good is coming, as long as your efforts are consistent. Always stay close to your vision.
D: One quote that you live by.
“Remember that wherever your heart is, there you will find your treasure.”
– Paulo Coelho
D: Where else can we find you online?